Contact AdWords Seminars for Success for event and ticket information.
Thursday, June 26, 2008 at 9:00 AM (PT)
What are AdWords Seminars?
Led
by leading search engine advertising professionals, these full-day,
in-person seminars will help you learn how to make the most of the time
and money you invest in Google AdWords. Whether you're a new advertiser
interested in learning more about AdWords or a seasoned veteran ready
to take your account to the next level, AdWords Seminars can help you
meet your goals and make the most out of the time and money you invest.
You can attend one or both seminar tracks. AdWords: Beginner & Intermediate is best for new advertisers or advertisers looking for a refresher class. [Learn More]
The Advanced class goes deeper into topics critical for optimization. We provide expert tips and tricks for truly maximizing your ROI. Learn how to use the latest tools and cutting edge technologies to get the results you have been reaching to attain. Please see the curriculum breakout below for more information.
Curriculum: Advanced
| Morning Session | Afternoon Session |
Introduction
Managing Accounts
How to Use the AdWords Editor
Optimization Techniques
How to Use the Website Optimizer
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Creative Workshop
Advanced Bidding Options
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Meet the AdWords Seminar Leader: Anastasia Holdren
Stasia became a Google Advertising Professional Qualified Individual in
January 2005, and an authorized AdWords Seminar Leader in 2006. Since
then she has trained thousands of people to build and optimize AdWords
campaigns. Stasia has eleven years experience managing Web technology
projects and online marketing programs. She is senior vice president
for Sitening, a Nashville-based information technology company focused
on search engine optimization (SEO) and search engine marketing (SEM).
Before joining Sitening, she managed the Web departments for two
Nashville-based custom publishing companies.
Stasia has extensive experience training people how to understand and use Web-based software. Her primary goal for the beginner and intermediate AdWords Seminar participants is to increase understanding and comfort level with the software. The advanced class builds on the first seminar with advanced techniques used by top professionals worldwide. Stasia will provide strategies for maximizing campaign performance that can fit into a business owner's busy schedule and available budget.
Stasia started her career in the Boston area. Before moving to Nashville, she worked for The Boston Globe's website Boston.com and a Boston-area Web consulting agency. Stasia has worked for a wide range of clients, including Osram Sylvania, Harvard Business School Executive Education, eMarketer.com, NashvillePost.com, Cannondale, Air Jamaica, the National Federation of Independent Business, Psychiatric Services and TravelCenters of America.
Stasia earned degrees in English Literature and Journalism from the University of Massachusetts, Amherst. She lives in Nashville, Tennessee with her family. When she is not online, she finds balance by running, gardening and volunteering in her community.
Location Information
Doubletree Hotel & Executive Meeting Center Portland-Lloyd Center
Arrangements have been made for attendees to park at the hotel's Doubletree Garage at a special reduced rate of $3 per day per car.
Carbon Neutral Event
We are pleased to participate in a program administered by The Climate Trust, a local organization whose projects offset carbon emissions. Carbon emissions from this event will be calculated and the appropriate amount of money will be invested in a clean energy project.
AdWords Seminars are in-person training sessions designed to help you better manage your AdWords account and learn how to make the most out of your search advertising investment. These seminars can also help new advertisers learn how to use their accounts.
The two-day track provides a comprehensive training session, and the curriculum is separate so your days will not overlap However, you can attend on individual class days if you prefer. If you attend both seminar days, you will receive a $100 advertising credit from Google. If you attend one day, you will receive a $50 advertising credit.
No. AdWords Seminars are being conducted by independent search marketing professionals who are not affiliated with, or employed by Google.
Select the seminar you wish to attend. You will then be asked to submit some registration information. Then, you will be given the option to pay via Google Checkout or PayPal. If you wish to make offline arrangements, please contact us immediately at seminar@sitening.com.
You are welcome to attend more than one seminar, but bear in mind that the course topics will not vary from one session of the same level to another of the same level.
While there is no set registration deadline, we encourage you to sign up early as seminars may become full. In addition, all attendees who register at least 7 days before the seminar start date will receive a $50 USD AdWords advertising credit.
Registration fees are non-refundable unless the seminar is cancelled. Scheduled seminars are subject to cancellation up to seven days before the scheduled date. If a class is cancelled, registrants will receive a full refund. You may transfer your registration to another person at your company at any time by providing written authorization.
You will not need a laptop for this session. We recommend bringing a notebook and pen to take notes. Some locations may have wireless available, but this is not guaranteed.
Video and audio taping will not be allowed. All materials will be provided on a USB drive for your future reference.
No, lunch will not be provided for attendees. There will be a one-hour break between the morning and afternoon sessions. There will be a continental breakfast and two refreshment breaks.
You can email us at seminar@sitening.com if you have any additional questions.
All seminar fees are quoted in US dollars. While PayPal (our payment processor) will accept Canadian credit cards, you will be charged the seminar fee in US dollars.
*AdWords Seminars are designed for individual AdWords advertisers managing their own AdWords accounts. Agencies, SEOs, SEMs, and resellers are not eligible for these events.
**Promotional credit must be applied to an AdWords account within 30 days of attending an AdWords Seminar and is valid only for Google AdWords customers with self-managed signup. Advertisers will be charged for advertising that exceeds the promotional credit. Advertisers will need to suspend their ads if they do not wish to receive additional charges beyond the free credit amount. Subject to ad approval, valid registration and acceptance of the Google AdWords Program standard terms and conditions. The promotional credit is non-transferable and may not be sold or bartered. Offer may be revoked at any time for any reason by Google Inc. One promotional credit per customer. New advertisers with self-managed signup accounts are subject to an $5 activation fee that will be deducted from the promotional credit. Expires 30 days after Advertiser's registered AdWords Seminar session.
Led by leading search engine advertising professionals, these full-day, in-person seminars will help you learn how to make the most of the time and money you invest in Google AdWords. Whether you're a new advertiser interested in learning more about AdWords or a seasoned veteran ready to take your account to the next level, AdWords Seminars can help you meet your goals and make the most out of the time and money you invest. More information on Google's website: http://www.google.com/awseminars
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